Pattern Recognition

Pattern Recognition
Series: Start Reading - Alternate Realities
Genres: Fiction, Science Fiction
Publisher: Berkley
Publication Year: 2005
ASIN: 0425198685
ISBN: 9780425198681

Pattern Recognition was my first real foray into cyberpunk in college and is an early exploration of the concept of viral videos. It's a little bit sci-fi, but more a look into an imagined world of viral marketing, globalization, and terror, following a "cool hunter" (yes, that's a job in this world!) into the underground of the latest trends set to shape the world--for better or worse.

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Cayce Pollard is a new kind of prophet—a world-renowned “coolhunter” who predicts the hottest trends. While in London to evaluate the redesign of a famous corporate logo, she’s offered a different assignment: find the creator of the obscure, enigmatic video clips being uploaded to the internet—footage that is generating massive underground buzz worldwide.
Still haunted by the memory of her missing father—a Cold War security guru who disappeared in downtown Manhattan on the morning of September 11, 2001—Cayce is soon traveling through parallel universes of marketing, globalization, and terror, heading always for the still point where the three converge. From London to Tokyo to Moscow, she follows the implications of a secret as disturbing—and compelling—as the twenty-first century promises to be…

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